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This Gift for Mother's Day Drives Spending

Americans spend $3.3 billion nationwide on flowers

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Westport, CT | Added on May 08, 2014 At 10:33 PM

Outside Hansens Flowers Shop, you will find this old truck from the 1920’s. It was a delivery truck back then, but today they keep it out here to show gifting flowers is nothing new and it will always be a perfect gift.

"We are just trying to stay calm, cool and collected," said Stephen Minoff, an employee at the shop.

Here at Hansens flower shop, florists work around the clock to meet our Mothers’ day demands.

“It’s definitely our most popular holiday.  People always ask mothers day or valendatines day and I say: Everyone has a mother, not everyone has a lover," he explained.

Doubling their staff and doubling their hours, the shop gets around a hundred orders a day, whether that be a phone call; a walk in; or an email.

“This is what we call the hot seat,” he pointed out, referring to the desk receiving all the emails.

 It’s a nationwide trend. More than 60 percent of Americans saying they’ll buy mom flowers, adding to a total of 3.3 billion dollars.

 “We are expecting tons of last minute walk-ins.  Dads and their kids coming in after breakfast,” said Minoff.

And, for a gift you can’t get anywhere else, you should come to Westport Garden Club’s annual plant sale Friday, where you can find plants grown in the womens' own backyards.

 "What's so great is seeing your customers come and choose your plants and you know they are going to go home and end up in someone else's garden," said Joni Andrews.

Those perennials were all taking about three years to grow. And, now you can see the women all laying them out for tomorrow’ fundraiser.  They say come tomorrow afternoon, around 90 percent of what you’re seeing will be gone.

"And, this is a typical plant potted up and here is being sold for six dollars," she continued.

While flowers definitely seem to be the go-to-gift, it also seems to be more of a gift addition. Americans saying they also buy mom other things, like a day at the spa or jewlery.

Nationwide, that's adding to almost 20 billion dollars, meaning a day for mom seems to also be a good day for the economy.


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